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If you’ve been playing bingo with Coral or Ladbrokes over the past few years you may have noticed that in early 2020 all of the bingo games and rooms changed along with the community of players.
This is because when Ladbrokes and Coral started offering online bingo they were independent brands. Both sites, by coincidence, ran Virtue Fusion games on the VF Network (part of the Playtech Group). Both brands had a long running partnership with Playtech and consequently a lot of players that use those sites to play Virtue Fusion games.
In 2016 Coral (who already own Gala) and Ladbrokes merged and then the following year the combined group was bought again by the mega gambling company GVC Holdings. In 2017 GVC also acquired Cozy Games, a company that ran bingo sites, games and their own network since 2005.
The Cozy Games network was very different to Virtue Fusion, mainly providing bingo-only white labels with over 50 different brands contributing to the community. Following the takeover by GVC Cozy Games began dropping most of their brands, many of which were picked up by rival networks such as Dragonfish and Jumpman.
In 2019 GVC dissolved the Cozy brand and moved the remaining most profitable sites, and gambling license, to a new subsidiary called ElectraWorks. This in effect made ElectraWorks and in-house proprietary bingo game developer and network.
Logically (for GVC at least) they decided to move many of their own existing brands over to the new ElectraWorks network. The biggest of which were Ladbrokes and Coral, who proceeded to ditch Virtue Fusion, changing all the games, rooms and the community as a whole overnight.
Why Did They Change Every Game & Room?
The issue is all of the games previously were developed by and belong to Playtech. Without an agreement in place to license their games and network brands cannot provide any of the games.
The decision to migrate to the ElectraWorks network means all of the games and rooms are now provided by them, which means different games and themes.
Ultimately with bingo unless you are a specialist that develop your own games already you are reliant on a third party to provide those games. This means when that third-party changes so does the whole bingo package that the site provides.
Bingo sites change network all of the time, but rarely do the biggest brands with the biggest communities choose to make such a move.
What Has Changed?
In terms of the basic game types not a lot has changed, you can still play 90-ball, 80-ball and 75-ball bingo on the new ElectraWorks network. You can, in fact, now play 30-ball bingo (or speed bingo) that wasn’t available previously, but 40-ball and 50-ball games are no longer available (although they may be added in future).
While the types may be similar the games themselves are now totally different in terms of how they look, ticket prices, prizes and the people you play against (from other sites in the network).
One of the biggest changes are the themed games, such as Deal or no Deal, which is no longer available as this is licensed to Playtech. There are themed games with ElectraWorks, such as Friends, but no where near as many as on Virtue Fusion (although again this is likely to change).
Why Is Gala Still On Virtue Fusion?
Coral and Ladbrokes are mostly known as bookmakers that offer bingo, i.e. it is not their primary product. Gala, however, is a bingo brand and most of their customers are there to play bingo. Therefore, the decision to move Gala over to ElectraWorks will take longer, but it is likely to happen at some point.
Gala have several exclusive themed bingo games that they run with Playtech, the best known are the TV drama themed games such as Coronation Street. It is likely that GVC will not move Gala until these licenses have expired, possibly taking these themes with them and relaunching new ElectraWorks games under the same name.
Moving Gala is a far bigger risk for GVC as bingo is the primary product for the brand, although it does seem inevitable that it will move once they have developed the ElectraWorks network to a better level that could compete with the current Playtech games.
Are ElectraWorks Bingo Games Any Good?
If you read bingo forums you will find many disgruntled people who are appalled by the fact that Coral and Ladbrokes have changed the games they know and love.
This doesn’t necessarily mean the network is worse, but it is very different to the old one and change is not something many people adapt to easily.
ElectraWorks has its merits, especially 30-ball bingo, but it is by no means the complete product yet. While at present it may not be as good as what they had before it is likely resources will be pumped into the bingo network over the next few years, which should produce unique games and more themes.
Ultimately GVC are hoping that by having their own bingo software and network that they will be able to tailor it more to their own brands. Therefore, there is potential that eventually ElectraWorks games may be better and could make Coral Labdrokes and other GVC brands a bigger draw.
Of course, if you don’t like the new games there are fortunately still around 20 sites that run Virtue Fusion games, which you can read about on our Playtech network page.
Contrive Datum Insights Pvt. ltd. provides an research that is overarching analysis-based study on the global Online Bingo Games market, covering growth prospects, market development potential, profitability, supply and demand, and other important subjects.
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The report presented here comes out as a source that is highly reliable of and information regarding the international on line Bingo Games market. The scientists and analysts who’ve ready the report utilized an research that is advanced and authentic primary and secondary sources of market information and data. Readers are provided with clear understanding on the current and future situations of the Online that is global Bingo market centered on income, amount, manufacturing, styles, technology, innovation, along with other critical facets.
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Some associated with key players into the worldwide on line Bingo Games market are NetEnt, GVC, 888, Ladbrokes Coral Group, Fortuna Entertainment, Playtech
Impact of COVID-19:Online Bingo Games marketplace report analyses the effect of Coronavirus (COVID-19) regarding the on the web Bingo Games industry. Because the COVID-19 virus outbreak in December 2020, the condition has spread to very nearly 180+ nations around the world because of the World wellness Organization declaring it a health emergency that is public. The global impacts of the coronavirus disease 2020 (COVID-19) are already starting to be felt, and will significantly affect the Online Bingo Games market in 2021
COVID-19 can affect the economy that is global 3 main means: by directly affecting manufacturing and need, by producing supply string and market disruption, and also by its economic effect on companies and economic areas.
By Industrial Online Bingo Games marketplace Product-Types: Poker, Casino, Sports Betting, Other
By Industrial on line Bingo Games Market Applications: Entertainment, Commercial, Other
The report provides in-depth analysis that is comprehensive regional segments that covers the global Online Bingo Games market segmented into, North America [U.S., Canada, Mexico], Europe [Germany, UK, France, Italy, Rest of Europe], Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific], South America [Brazil, Argentina, Rest of Latin America], Middle East & Africa [GCC, North Africa, South Africa, Rest of Middle East and Africa]
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The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a market that is comprehensive merchant landscape as well as a SWOT analysis for the key vendors.
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REPORT ATTRIBUTE | DETAILS |
---|---|
BASE YEAR | 2020 |
HISTORICAL YEAR | 2015 – 2020 |
FORECAST PERIOD | 2021 – 2027 |
REPORT COVERAGE | Revenue Forecast, business Ranking, Competitive Landscape, development facets, and styles |
GLOBAL MARKETPLACE SEGMENTS | Types, Applications, End-Users |
TOP LEADING PLAYERS | NetEnt, GVC, 888, Ladbrokes Coral Group, Fortuna Entertainment, Playtech |
BY TYPES | Poker, Casino, Sports Betting, Other |
BY APPLICATION | Entertainment, Commercial, Other |
REGIONAL SCOPE | North America, European countries, Asia Pacific, Latin America, center East and Africa |
MARKET FORECAST | Forecast by area, Forecast by need, Environment Forecast, influence of COVID-19, Geopolitics Overview, Economic summary of Major Countries |
KEY CAUSES TO PURCHASE |
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Major questions addressed through this global research report:
- What are the demanding sectors for driving this global Online Bingo Games market?
- Which are the key that is major and rivals?
- What would be the market size associated with market that is global
- Which are the recent advancements in the Online that is global Bingo market?
- What will be the restraints, threats, and challenges while watching market?
- What will be the opportunities that are global front of the market?
- How digital footprint helps to expand the business structure and outcomes that are economic
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Further key aspects of the report indicate that:
Chapter 1: Research Scope: Product Definition, Type, End-Use & Methodology
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Chapter 2: Global Industry Summary
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Chapter 3: Market Dynamics
Chapter 4: Global Market Segmentation by region, type and End-Use
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Chapter 5: North America Market Segmentation by region, type and*)Chapter that is end-Use: Europe Market Segmentation by region, type and End-Use
Chapter 7: Asia-Pacific Market Segmentation by region, type and End-Use
Chapter 8: South America Market Segmentation by region, type and End-Use
Chapter 9: Middle East and Africa Market Segmentation by region, type and End-Use.
Chapter 10: Market Competition by Companies
Chapter 11: Market environment and forecast forecast.
Chapter 12: Business Overview.
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